Free live workshop · Friday, December 4 · 11:30 a.m. CT
Where the real ROI lives
Friday, December 4, 11:30 a.m. to 12:30 p.m. Central. Online, 60 minutes, with Brooke Rosolino.
Save my seatAI is creating real opportunities for businesses to move faster, make better decisions, and build capacity. But tools and increased AI activity alone don't produce those outcomes, and many teams are finding that more AI hasn't translated into better results.
In this session, Brooke will use lessons from past technological shifts to help you understand why that happens, learn how to avoid the most common pitfalls, and walk through SEE → SHAPE → STEWARD, a practical sequence for embedding AI into your workflows to create real business value.
The businesses that benefit most won't be the ones using the most AI. They'll be the ones that redesign the way work moves through the team.
Recognize tool-first thinking, isolated automation, unclear ownership, trapped knowledge, output inflation, and weak measures of value.
Learn what to remove, what to clarify, what AI should do, what people should own, and how to measure whether it works.
Use SEE → SHAPE → STEWARD to understand the current system, design a better way of working, and learn from what happens next.
This session is built for founders and operating leaders with a team around them, especially those who have already invested in AI tools but aren't yet seeing the return they expected, or who want to get implementation right before scaling further.
Brooke has spent over a decade inside high-growth companies (lululemon during its early expansion, Magnolia as it scaled nationally) building the operating systems and cultural conditions that allow a company to add people and locations without losing what made it work. She now advises founder-led companies on how to get real outcomes with AI.
Friday, December 4 · 11:30 a.m. to 12:30 p.m. Central · Free
We'll email your link to join.